Drinkers enjoy Taeha beer at an eatery of the Kwangbok Area Supermarket in Pyongyang.
Taeha beer is one of the Taeha-brand drinks that are winning growing popularity.
The volume of sale of the beer is increasing rapidly at restaurants and pubs in all places of the country.
A typical example is the restaurant on the second floor of the Kwangbok Area Supermarket at the entrance to Kwangbok Street in Pyongyang.
“More than a thousand diners visit our restaurant every day, and most of them ask for Taeha beer. The volume of its sale amounts to thousands of jugs,” said Pak Sun Yong, official of the restaurant.
The semi-buffet restaurant serves more than 350 kinds of dishes, and the waitresses who serve beer seem to be busier than cooks.
Waitresses incessantly fill empty jugs with beer from taps.
Each jug overflows with white, clean and fine foam in harmony with light brown liquid, which is clear and transparent, and gemlike tiny bubbles rise up incessantly from the bottom of the jugs.
The beer brings water to drinkers’ mouths and cools their heated body in an instant.
“I often come to this restaurant with colleagues to drink beer. It is very appealing that even a sip of the beer gives refreshing taste,” said Jon Hyon Ung living in Tangsang-dong No. 1 of Mangyongdae District, Pyongyang.
“As the restaurant is widely known, I dropped in at the restaurant during my visit to Pyongyang. When I drank a jug of beer, it removed my heat in a moment. It has no mixed taste, but is mild. I’m voracious,” said Pae Su Mun from Phyongsong in South Phyongan Province.
“Bitter taste peculiar to beer disappears soon. Therefore, Taeha beer is very popular even among old persons, I think,” said a beer lover living in Yokjon-dong of Central District, Pyongyang.
“Many foreign tourists also drink beer in our restaurant. Whenever I see pleased diners, I feel animated, no matter how hard my work is, and I want to do my best for them,” said Sin Jong Ok, waitress of the restaurant.
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