The Pyongyang Bag Factory diversifies the range of “Sonamu”-brand schoolbags.
The factory, which specializes in the production of bags for kindergarten children and students of schools at all levels, directs special attention to the development of designs.
“We have built a database storing tens of thousands of pieces of information and established bag standards incorporating stature, girth and other physical features of students according to kinds of schools and school years,” said Jong Chol Guk, head of the design production office.
According to him, in the creation of designs it is important to make them suit the psychological features of students in different age groups.
Designers work hard to create designs that can organically unify various colours and patterns and satisfy the mental qualities, likings and tastes of students.
They all have pocketbooks they make habitual use of. On them they draw design sketches that flash into their mind and take notes of the opinions and evaluations of students, the end users.
By putting their opinions together, they add pictures of the scenes of cartoon films that children like most and those for developing their intelligence to the schoolbags for newcomers to primary schools and other decorative pictures like children dreaming of becoming astronauts or rabbits planting trees to those of third- and fourth-year primary school pupils to arouse their enthusiasm for study and patriotism.
The factory holds collective critique of design creation two times a month.
Employees draw pictures and hold discussions at breaks and in their leisure time to produce more designs that are of aesthetic value and meet technical requirements on the basis of experience and lesson they gained during their work.
As a result, more designs have been produced and detailed elements of bags continue to be upgraded in the direction of improving convenience and aesthetic value.
Jong said the production of school bag designs is stimulated by the nationwide prize contest.
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