Standing at the center of Pyongyang in the Mansudae area is the Pyongyang Children’s Department Store - a retail outlet for our children and schoolboys and girls.

The Pyongyang Children’s Department Store, booming all year round, is also permeated with the tender love of a father who is determined to pick a star from the sky for our children.

On May 30, 2012, respected Comrade Kim Jong Un visited unnoticed the Children’s Department Store which was at the height of rebuilding.

Respected Comrade Kim Jong Un acquainted himself in detail with the progress of rebuilding as well as the plan for management of the store after its reopening. He then asked the accompanying officials about how they are going to manufacture and supply the goods for children to the department store.

After hearing the report that they had already given directive on the supply of goods to the relevant units, he said that this department store should sell all kinds of goods necessary for the children including stationeries, children’s wear, sports equipment and toys, enabling people to buy even the goods that are not available in other places.

He also emphasized that many kinds of intellect-building toys conducive to the children’s cognitive development and understanding of scientific principles should be manufactured and supplied in line with the developing trend of the world.

Respected Comrade Kim Jong Un visited the department store once again on July 2, just ahead of its completion. While taking a view of the toys piled up on every display shelf, he pointed at a toy car and asked the staff to make it move.

Looking at the wind-up toy, he said that we must manufacture many remote control toys as the level of children is getting much higher, and personally took every necessary measure for its production.

Then he made a promise of love to send jigsaw puzzles and other intellect-building toys necessary for the cognitive development of children.

Now, the department store is full of various products for children and schoolchildren including clothes, shoes, sports equipment, toys and school requisites. There are also plenty of toys needed for cognitive development of children such as picture books with voice recognition that illiterate children can easily handle and learn by themselves. And the specially-furnished playgrounds on every floor are crowded with children who are laughing happily and loudly in their jolly mood as well as their parents who are being drawn into the children’s world.

Indeed, respected Comrade Kim Jong Un is a benevolent leader of the people who is shaping the future of the country, putting his heart and soul into even a single piece of children’s plaything. He is also a dear father of all families across the country, who spares nothing for children. That is why, parents who visit the Pyongyang Children’s Department Store with their children, cannot repress their gratitude towards him.

Thanks to the warm sunshine of the dear father who wishes to shape the future of the country with scientific upbringing of the country’s flower buds from their tender age, dreams and ideals of our children are coming into full blossom, and the Pyongyang Children’s Department Store is booming as a treasury of our children and favorite service center of their parents, telling till today the love and the legend.